Application Deadline - July 31st, 2019

'Make It In China'
Contest Overview

China is the world’s largest market and manufacturing hub and you need to start thinking about it now! THero and Brinc are bringing the ‘Make It In China’ Startup Contest to 9 cities across North America, Europe, and Asia Pacific regions to see if you have what it takes to ‘Make It In China’! The contest hopes to introduce international hardware startups to China’s manufacturing ecosystem to establish strong supply chains with local partners so they can scale their product manufacturing successfully.

Apply now for the chance to pitch at our Regional Semi Final Pitch Contests in 9 cities: Berlin, New York, Paris, San Francisco Bay Area, Singapore, Sydney, Tel Aviv, Tokyo, and Toronto.

The Top 3 startups from each Semi Final will be chosen to participate in the finals in Guangzhou, China on November 2nd, 2019.

Startups will be judged on the following criteria:

  • Innovation and creativity

  • Impact of their technology/product

  • Displaying what value working in Guangzhou / The Greater Bay Area can have for their business

  • Readiness to manufacture in China

Contest Requirements

We are looking for hardware startups that have hit the following milestones:

  • Have a prototype

  • Looking to set up a supply chain and manufacture in China within the next 12 months

    • Could be a startup that has manufactured outside of China and is looking to scale production with a Chinese factory or a startup looking to manufacture a first production batch

  • Have some revenue, pre-sales or have raised money for their idea

That’s it! Almost any physical/hardware startup or idea can apply!



Finalists (Top 27 startups) will receive:

  • An all expenses paid trip (Flights & Hotels) to attend the Guangzhou International Innovation Festival in China

  • Up to USD $65,000 in Brinc Services discounts to help support establishing your supply chain in China, ramping your manufacturing and production management

  • Top 10 teams receive a grant worth USD $15,000 CASH in a new China bank account if they incorporate a branch office in Guangzhou, Tianhe

  • Top 10 teams receive a rent reimbursement that covers up to USD $15,000 if they rent space in Guangzhou, Tianhe within 12 months of the 2019 Make It In China Finals

  • Exclusive benefits from Alibaba Cloud, Indiegogo, WeWork LABs China, Dingyi Consultant for local legal setup/taxation, and more

Regional Semi Finalists (Top 90 startups) will receive:

  • USD $5000 in Brinc Services discounts to help support your manufacturing needs e.g. manufacturing management, sourcing, and more (Not valid for Finalists as additional discount)

Contest Timeline

  • June - 31st July: Applications

  • 1st - 15th August: First Round Selection

  • 16th - 30th August: Second Round Selection

  • 1st September - 11th October: Regional Semi-Final Pitch Contest

  • 1st - 6th November: 'Make It In China' Startup Contest Final & One full week of events, exposure, training and learning how to Make It in China